Sustainability
Introducing…the Potentia “Perfumery is Agriculture” Initiative

Before it becomes perfume, it has to be grown. In this sense, without agriculture, modern perfumery could not exist. Coming from an understanding that without sustainable agriculture practices many of the raw materials used pervasively in the perfume industry could be threatened, this initiative seeks to support and promote best practices in agriculture methods, land use, and entrepreneurship.


"He who knows what sweets and virtues are in the ground, the waters, the plants, the heavens, and how to come at these enchantments, is the rich and royal man."
— Ralph Waldo Emerson
"One cannot violate the promptings of one’s nature without having that nature recoil upon itself." — Jack London, White Fang